Client Background
- Frieda Schmidt is the founder and owner of a premium fitness center in Berlin, Germany, with over 15 years of experience in the fitness industry. Her gym is renowned for offering professional, high-quality training environments and equipment, catering to athletes, fitness enthusiasts, and rehabilitation clients. As her business expanded, Frieda sought a reliable, durable, and cost-effective fitness equipment supplier to enhance member experience and optimize operational costs.
The Challenge
- While evaluating multiple international suppliers, Frieda found that European brands were often expensive, while some Asian manufacturers lacked consistent quality. She needed a partner who could deliver commercial-grade fitness equipment that met strict German/EU safety standards without compromising on performance or aesthetics.
Why Tianzhan?
After thorough research, Frieda discovered Shandong Tianzhan Fitness Equipment Co., Ltd.—a trusted manufacturer specializing in strength training and commercial gym equipment. Key factors that influenced her decision:
- Reputation for Durability – Tianzhan’s machines are built for high-traffic gyms.
- Customization Options – Equipment colors and configurations could match her gym’s branding.
- Certifications – Compliance with CE, TÜV, and ISO standards ensured safety and EU market suitability.
- Cost Efficiency – Competitive pricing compared to European brands.
The Collaboration
- Needs Assessment – Tianzhan’s team worked closely with Frieda to understand her gym’s layout, member demographics, and equipment requirements.
- Tailored Solutions – Proposed a mix of strength machines, cardio equipment, and functional training gear, with custom upholstery and finishes.
- Quality Assurance – Frieda conducted a virtual factory tour and reviewed third-party test reports before finalizing the order.
- Smooth Logistics – Tianzhan handled sea freight and provided clear installation guides for hassle-free setup in Germany.
Results & Benefits
- ✔ Enhanced Member Experience – Gym members praised the equipment’s smooth operation and ergonomic design, leading to higher retention rates.
- ✔ 30% Cost Savings – Compared to European suppliers, without sacrificing quality.
- ✔ Long-Term Partnership – Frieda has since placed repeat orders and plans to equip her new gym locations with Tianzhan’s products.
Frieda’s Testimonial
- “Working with Tianzhan has been a game-changer for my business. Their equipment rivals top European brands in quality but at a far better value. The team was responsive, professional, and committed to meeting our needs—right down to the smallest detail. I highly recommend Tianzhan to any gym owner looking for reliable, commercial-grade fitness solutions.” – Frieda Schmidt, GymOwner(Berlin)
